Size doesn't matter - Master Dealers come in all sizes, from large to small. In our Master Dealer Program, the size and sales volume of the dealership isn't a factor in earning Master Dealer status. Master Dealer isn't about sales volume. Master Dealer is about retail excellence. We measure the quality of the operations, not the number of sales.
One store, One Award - Master Dealer status is earned on a store-by-store basis, because we look at the retail experience from your perspective. You visit one store and interface with one retail team. So if one of our dealers owns several stores, each must earn Master Dealer certification on its own. Master Dealer is all about a specific facility, operation and retail team.
Once is not enough - Once a dealer earns Master Dealer status, the clock starts. After 12 months, the status expires and the dealer must recertify. Recertification calls for another careful on-site evaluation by an independent consultant using the same or updated standards that earned initial Master Dealer status. We do this to make sure our best dealers keep getting better.
It takes time - When a Sea Ray dealer decides to become a Master Dealer, that's only the beginning. It typically takes from four to nine months for the retail organization to meet Master Dealer criteria. Dealers must first take a critical look at their operations, identify and focus on areas needing improvement, put in place new processes and procedures - and then await results.
The key is teamwork - Earning Master Dealer status requires focused, sustained teamwork on the part of everyone on the retail team. Only when the entire crew works together can significant strides be made toward measurable improvements. Master Dealers tell us that a lasting value of the Master Dealer Program is the recommitment to excellence and teamwork that it helps generate among all their employees.
Share the pride - Once a Sea Ray dealership earns Master Dealer status, the pride shows. We encourage this! Sea Ray provides flags, posters, customer brochures and other informational aids to dealers who've earned Master Dealer status so that you, their customers, can share in this pride of accomplishment.
Back to Master Dealer Program